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Jim Kuzman's avatar

"Many reviewers like to compare the L10 to Panasonic’s popular but discontinued LX100 series. I’m not going to do that. It’s a different animal." Indeed!

Comparisons are inevitable when a new camera comes to market: it's smaller than X; it's more expensive than Y; it has more/less or this/that than Z. Sometimes the comparisons are fair, because a manufacturer has clearly targeted a competing camera or has intentionally created a successor to a previous model.

The mistake many reviewers - and even more photographers - make about the L10 is comparing it to the LX-100. There is overlap for sure, such as the same fixed zoom lens and the same travel-focused, every-day-carry ethos, but if Panasonic had intended this to be an LX100 II replacement, they would have called it an LX100 III.

What the initial and ongoing comparisons really tell isn't that buyers didn't want the L10 (as evidenced by its robust initial sales numbers); it tells us (and hopefully Panasonic) that they also want a direct replacement for the LX100 II.

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